There are many ways to grow your pack, but the most natural way is for Cub Scouts to invite friends, and for parents to invite other parents they know.

Ben Summerhalder, a Cub Scout Leader in Provo UT, suggested these ideas to help with peer-to-peer recruiting: “For Cub Scouts, any derby – Pinewood, Space or Raingutter Regatta – is a great activity to get boys interested in joining. …The STEM Nova program is another way to engage the interest of boys.”Pinewood Derby feature

Ryan Bertram, a District Director in Chillicothe, OH explained how each spring they visited each school to recruit, then he went on to explain that at a troop meeting last Monday, they had never considered peer-to-peer recruiting! They did not know they could invite a friend to attend a Scouting event. So, they were encouraged to invite a friend to an upcoming troop fishing weekend.

fishing-recruitment-poster

Michelle Carpenter a Marketing Associate in Utah National Parks Council recently wrote about peer to peer recruiting. Her post focuses on troop, team and crew recruiting, but of course, this applies to Cub Scouts too, maybe even better. She asked “But, how can Scouts utilize the campaign in order to engage more young men?”

Here are her ideas to get you started:

    1. Use pass-along cards. Boys can use BSA  pass-along cards to invite their friends to engage in Scouting. The cards are convenient; a boy can slip one in his pocket to share later. And, if he has a forgetful friend, he can use an invitation card to write i9462915730_a52b0b7ec1_mn the time and date of a Scouting event. If  he doesn’t want to use a card, he can just use his voice to invite! (More on this method later.)
    2. 2. Make camp an invitation tool. Camping is fun! Why wouldn’t a young man want to go hang out with a bunch of other boys in the woods? In a post on The Boy Scout , Darryl Alder said that he believes nothing beats inviting a friend to go camping.
    3. Talk about your Scouting adventures. Did you hear about the time I caught a 1 ft. fish? Go ahead and brag about your Scouting accomplishments occasionally. Friends will get excited about your feats and want to join in the experience.
    4. Use social media to capture the epicness of being a Scout. Take photos. Post about the moment. Capture a video. If it’s fun, posting all about it will invite others to join in.young-man-elderly-woman-visiting-1080943-gallery
    5. Represent Scouting. If Scouting has benefited your life, your friends will know it. They will see you act in a positive manner. Take advantage of the opportunities available to you. As you let Scouting bless your life, others will see how it can impact theirs as well.

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Darryl Alder
Darryl is a retired career Scouter with more than 30 years of service. These days he is a Scouting Ambassador and serves on the Council Membership and Marketing Committee. However, his pride in Scouting is his volunteer service as an Associate Advisor, Varsity Scout Coach, Scoutmaster, Cubmaster, Chartered Organization Representative, and Commissioner.

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