Packs and Troops, everywhere this month, recruit new members. Keeping those new Scouts and their families should be a top priority after they join. That’s why the new member coordinator position is so important. As Ellie Morrison, assistant Scoutmaster for Troop 308 in Waco, Texas, says,
“Joining Scouting is an exciting time for families but it can be overwhelming too, and sometimes even a little scary. Many times new members just drop out of Scouting before they ever really get engaged. A New Member Coordinator (NMC) helps them bridge that gap and helps them become involved in the unit much more quickly.”
Ellie presented ideas about this new position at a recent Top Hands Meeting for the BSA, in Dallas, TX. She and other trainers reported that nearly every unit in Scouting faces four challenges:
- We lose a high percentage of youth and families soon after they join.
- Millenial moms aren’t being engaged, even though they should be our target market.
- We are not reaching the fastest-growing youth population groups demographically.
- Many of us are overly dependent on legacy Scouting families. We don’t connect with today’s families who do not have a family member who was a Scout (the majority).
She had those of us in the audience recall times when we moved into a new community and a neighbor came by from the Welcome Wagon to get us comfortable with our new neighborhood. She compared the duties of the NCM’s to the old “Welcome Wagon” program and told us that new millennial moms who join a pack or troop would make great New Member Coordinators.
At meetings, they should be visible and easily identifiable by their welcoming smiles and the new BSA “Welcome” logo they display on their clothes.
Coordinators have three main tasks. Each task involves welcoming:
1- Help new members join, and get them engaged in the unit’s program. Form relationships with new members and their families.
2- Share the benefits of Scouting with new families; be a FUN and engaging.
3- Help with new member recruitment through social media, school nights and in other effective ways.
So the question is, how many New Member Coordinators do you need this Fall?
- ScoutingWire: Introducing the New Member Coordinator
- New Member Coordinator Webinar Part 1
- New Member Coordinator Webinar Part 2
- Welcome logo: New Member Coordinators need to be identifiable! Wear this logo with pride on an activity shirt, on a hat or a vest or in some cases, a pin on a field uniform.
- New Member Coordinator logo in EPS format for embroideries
- Position description: A complete position description as printed in the District Committee Guide.
- Notes on Engaging Millennial Parents in Scouting (using the New Member Coordinator position)
- Welcoming Millennial Parents
- Read the Spirit of Adventure Council’s article on the new NMC position: Family Engagement is the Name of the Game