Does your pack struggle with finding volunteers, recruiting more boys, or absent Cub Scouts? If your activities are fun, interactive, educational and safe, there is no good reason your pack shouldn’t be thriving. We know Scouting works and can be especially fun for young Cub Scouts. So what’s the deal?

Well, one reason could be that others may not know how awesome, fun, interactive, educational and safe your Cub Scout meetings really are! I remember my first day as an assistant den leader. I had no idea that I would spend the rest of the day trying to beat a 10 year-old at croquet (he won, but I had a great time). I feel like I would have gotten involved with Cub Scouts much sooner had I known the amazing things my local pack was doing.

How to Tell the Story of Scouting 

You’ll want to seek out ways to tell your pack’s story through pictures, video, or written content posted on social media, sent in emails, or shared at public events like pack meetings, or blue and gold banquets. While this task may be assigned to a public relations/social media chair, everyone on the committee should try to be involved. But let’s try to not put all the burden on the den leaders in this instance. Every member of the committee could step up to the story-telling plate.

You might be asking, “Do we really have do all this extra communication? It’s just fluff, right? When will I find time? Why should we do this?” Don’t get caught in that thinking. Remember if no one know what you are doing, then no one will know why they are doing it. Telling your pack’s story will increase support from parents and other members of the community and you can’t afford to lose that support. 

Imagine your pack just had a really fun Cub Scout Olympics where the boys got to participate in a push up contest, 50-yard dash, and long jumping. There are so many opportunities for great pictures at events like these to share. A picture is worth a thousand words, and as those around you see the fun things their Cub Scouts are doing, you will find more parents willing to help with carpools, more neighbors offering their expertise, and more boys from the community wanting to join your pack.

Think of the boy who rarely comes to Cub Scouts. Now think of sending an email to his parents with a picture of their boy grinning ear-to-ear after launching a bottle rocket. You can bet they will send their boy to Cub Scouts every meeting after.

Discuss in your committee today about the best way to share your pack’s story.

If you’re a little nervous about how to get started using social media, take our Social Media Core Certification course to learn how to find purpose and be safe using social media. You can also learn more about digital story telling and find ideas on the BSA Digital StoryTelling Workshop Facebook page.

How have you told the story of Scouting and what was the response? I’d love to hear about your experiences in the comments.

Melany Gardner
Is the editor for the Voice of Scouting and marketing specialist at the Utah National Parks Council. She is a benefactor of Scouting through her Eagle Scout husband and loves to test his Scouting skills every time she breaks something.

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