social-media-platformsHave you ever been on Face­book and won­dered how you got where you were? How about pin hop­ping on Pin­ter­est; what was that first search that got you going any­way? Have you ever Tweet­ed your dis­plea­sure about a business’s poor cus­tomer ser­vice?

These are all symp­toms of being a social media drifter, just going where the flow takes you. But there is a bet­ter way, and it begins with adding pur­pose to your time online. Our short course will help find that pur­pose, and you can start right now (just click here). We promise you will add deep­er val­ue to your time on the inter­net.

Take The Free Course Now!

Not sure yet? Let us tell you a bit more about why com­plet­ing our Social Media Cer­ti­fi­ca­tion will make a dif­fer­ence.  

Every day, bil­lions of us inter­act elec­tron­i­cal­ly, but not always in mean­ing­ful or even safe ways. We send an Insta­gram to our friends and fam­i­ly. Why? That gripe we tweet­ed on cus­tomer ser­vice, was it help­ful? We post­ed our granddaughter’s first step on Face­book so that every­one on the plan­et could see.  You viewed a hilar­i­ous YouTube video and just had to share. But why did you share it and who did you sent it to?

For many of us, social media is an easy way to feel in touch with rel­a­tives or past friends and col­leagues. But here are some oth­er things to con­sid­er (form Hei­di Cohen’s action­able mar­ket­ing guide):

1– Face­book is social media’s mass mar­ket
2– Twit­ter is social media’s broad­cast sys­tem
3– LinkedIn pro­vides pro­fes­sion­al con­nec­tions that result in lead gen­er­a­tion and dri­ve sales
4– Google+ keeps mar­keters’ atten­tion
5- YouTube remains video’s home

Know­ing just that, don’t you won­der if what you last post­ed land­ed in the right place?

You need to decide on the pur­pose of the social media you use. When you record that pur­pose in your pro­file and live by it, things will start to change. That’s what this cer­ti­fi­ca­tion will do for you. We guide you step by step to more worth­while post­ing.

If you have chil­dren and they cer­ti­fy, they will become safer and more respon­si­ble while using social media, and you will find your­self feel­ing safer too. Your will under­stand how to get involved in dis­cus­sions hap­pen­ing in social media, and those dis­cus­sions are bound to be more sub­stan­tial as you find your­self con­nect­ing in impor­tant ways. You are going to encour­age fam­i­ly and asso­ciates to share their per­son­al sto­ries and thoughts on what is impor­tant to them, because you find mean­ing there. And best of all, you will help to “flood the earth with good mes­sages,” includ­ing mes­sages on how Scout­ing is build­ing youth and help­ing you accom­plish the mis­sion of your char­tered part­ner.

There are six lev­els to the Social Media Cer­ti­fi­ca­tion. The first is the Core, which offers a good start. At each lev­el, you’ll com­plete a set of require­ments, build­ing on past lev­els before ris­ing to the next lev­el of cer­ti­fi­ca­tion. These include:

  1. Core: Learn the basics
  2. Coach: Help­ing oth­ers learn and use the basics
  3. Cura­tor: Fil­ter­ing through inter­est­ing con­tent across the web and shar­ing the best news, arti­cles, videos and info­graph­ics on your social plat­forms.
  4. Cre­ator: blog­ging and writ­ing your own thoughts and feel­ings
  5. Col­lab­o­ra­tor: work­ing with oth­ers to strength­en your mes­sages
  6. Con­sul­tant: help­ing oth­er orga­ni­za­tions like your church or club to do the same thing

Melany Gardner
Is the editor for the Voice of Scouting and marketing specialist at the Utah National Parks Council. She is a benefactor of Scouting through her Eagle Scout husband and loves to test his Scouting skills every time she breaks something.


  1. Kevin Hunt
    Kevin Hunt ( User Karma: 1 ) says:

    I have been spend­ing time tak­ing the Social Media Cer­ti­fi­ca­tion course. This is a great course meant to help all of us involved in social media. I have learned a lot of new skills through the course and I rec­om­mend it to any­one — writer and read­ers of social media. I can see that I have a lot more to learn to real­ly be effec­tive as a social media blog­ger and author. Thanks for the great course.

    1. Melany Gardner
      Melany Gardner ( User Karma: 2 ) says:

      Yes, the cen­ter patch is the patch you earn for the first and Core lev­el of the train­ing.

  2. Ken Krogue says:

    Here is the page to get your the CORE and COACH of the Social Media Cer­ti­fi­ca­tion. Cura­tor and Cre­ator are com­ing out short­ly! — Ken Krogue

  3. Melany Gardner
    Melany Gardner ( User Karma: 2 ) says:


    Fol­low the link in this arti­cle to get start­ed on both of these cours­es. These are both great course for Scouts and for adults. If you want to use social media for a pur­pose this is where to start. I sug­gest you give it a try and then show oth­ers. Both cours­es are free, so just click the link and get start­ed! If you have any­more ques­tions you’re wel­come to email me

    1. Dustin Jewell says:

      I com­plet­ed the Core course and thought it was both infor­ma­tive and eye open­ing. I’d real­ly like to take the Coach course to fur­ther my knowl­edge, how­ev­er, the only links I seem to be able to find only offer the Core course again. Am I doing some­thing wrong or is there a glitch on the web­page? Thank you in advance for your assis­tance!

  4. Thank you for putting this resource up. I’ve gone on and while I am an expe­ri­enced user of social media, there were some pow­er­ful ideas I was able to use imme­di­ate­ly. I expect that those with only basic skills will take away even more. Well done!

  5. Gene Carruth says:

    I would like to see more infor­ma­tion on these two class­es that I learned about at the Root­stech 2016. I am a Direc­tor of a Fam­i­ly His­to­ry Cen­ter and would like more details about both pro­grams. I would like to push the geneal­o­gy mer­it badge with our Stake scout­ing lead­ers but want to make sure how the pro­gram works. Not sure of how the mer­it badge pro­gram works. I have signed up just to look at the mate­r­i­al.

    Do I need to sign up for the social media pro­gram just to see if I am inter­est in it. It is some­thing I may want the work­ers in our Fam­i­ly His­to­ry Cen­ter to con­sid­er tak­ing.

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